Mobile-Friendly Short URLs with

Posted in Mobile on Monday, the 28th of December, 2009.

A few weeks ago I quietly launched, which is what I like to think of as a mobile-friendly URL shortening service. It's "mobile-friendly" in the sense that the URLs which it generates are designed to be exceptionally convenient to type on a standard mobile handset keypad. It's time to introduce the service to the wider world, and look in a bit more depth at what I've tried to achieve with the site and how I've gone about it.


Posted by Carl on Tuesday, the 29th of December, 2009.


Is there an api endpoint? there are quite a few twitter clients that let you specify custom shorteners. There doesn't appear to be a standard approach but describes how and do it.

Posted by Simon Harris on Friday, the 14th of May, 2010.

Hi Carl -

Apologies for the sluggish response, my thoughts have just returned to this as I've been using a lot myself recently. As, it seems, have others.

There is no API as it stands. I'm not sure there ever will be, as I kind of fear that could lead to indiscriminate, automated use of the service, which I just can't support: I have a limited number of URLs and a limited amount of capacity. The service supports a specific need and I've never suggested it to be appropriate for general purpose URL-shortening.

Plus, in general, people should think hard before they link to a third-party short URL rather than a real one. APIs don't help to remind them of that responsibility.

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